:root {
    --bg: #0c0e14;
    --bg-alt: #12151e;
    --bg-card: #181c28;
    --bg-card-hover: #1e2333;
    --text: #e8eaf0;
    --text-muted: #8b92a8;
    --accent: #c9a227;
    --accent-light: #e8c547;
    --accent-dim: rgba(201, 162, 39, 0.15);
    --border: rgba(255, 255, 255, 0.08);
    --gradient: linear-gradient(135deg, #c9a227 0%, #e8c547 50%, #a67c00 100%);
    --font-sans: 'Onest', system-ui, sans-serif;
    --font-serif: 'Literata', Georgia, serif;
    --radius: 16px;
    --radius-sm: 10px;
    --shadow: 0 8px 32px rgba(0, 0, 0, 0.4);
    --nav-h: 72px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html {
    scroll-behavior: smooth;
    scroll-padding-top: var(--nav-h);
}

body {
    font-family: var(--font-sans);
    background: var(--bg);
    color: var(--text);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
}

.container {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 24px;
}

/* NAV */
.nav {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    z-index: 1000;
    height: var(--nav-h);
    background: rgba(12, 14, 20, 0.85);
    backdrop-filter: blur(20px);
    border-bottom: 1px solid var(--border);
    transition: background 0.3s;
}

.nav.scrolled { background: rgba(12, 14, 20, 0.95); }

.nav-inner {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 24px;
    height: 100%;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.nav-logo {
    font-family: var(--font-serif);
    font-size: 1.25rem;
    font-weight: 700;
    color: var(--text);
    text-decoration: none;
}

.nav-logo span { color: var(--accent); }

.nav-links {
    display: flex;
    gap: 8px;
    list-style: none;
}

.nav-links a {
    color: var(--text-muted);
    text-decoration: none;
    font-size: 0.875rem;
    font-weight: 500;
    padding: 8px 14px;
    border-radius: 8px;
    transition: color 0.2s, background 0.2s;
}

.nav-links a:hover,
.nav-links a.active {
    color: var(--accent-light);
    background: var(--accent-dim);
}

.nav-toggle {
    display: none;
    flex-direction: column;
    gap: 5px;
    background: none;
    border: none;
    cursor: pointer;
    padding: 8px;
}

.nav-toggle span {
    display: block;
    width: 24px;
    height: 2px;
    background: var(--text);
    border-radius: 2px;
    transition: transform 0.3s;
}

/* HERO */
.hero {
    position: relative;
    min-height: 100vh;
    display: flex;
    align-items: center;
    padding: calc(var(--nav-h) + 40px) 0 80px;
    overflow: hidden;
}

.hero-bg {
    position: absolute;
    inset: 0;
    background:
        radial-gradient(ellipse 80% 60% at 20% 40%, rgba(201, 162, 39, 0.12) 0%, transparent 60%),
        radial-gradient(ellipse 60% 50% at 80% 20%, rgba(100, 120, 200, 0.08) 0%, transparent 50%),
        linear-gradient(180deg, var(--bg) 0%, var(--bg-alt) 100%);
}

.hero-bg::after {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http://www.w3.org/2000/svg'%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cg fill='%23ffffff' fill-opacity='0.02'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'/%3E%3C/g%3E%3C/g%3E%3C/svg%3E");
}

.hero-content { position: relative; z-index: 1; }

.hero-label {
    display: inline-block;
    font-size: 0.8rem;
    font-weight: 600;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--accent);
    margin-bottom: 20px;
    padding: 6px 16px;
    border: 1px solid rgba(201, 162, 39, 0.3);
    border-radius: 999px;
    background: var(--accent-dim);
}

.hero h1 {
    font-family: var(--font-serif);
    font-size: clamp(2.5rem, 6vw, 4.5rem);
    font-weight: 700;
    line-height: 1.1;
    margin-bottom: 24px;
}

.hero h1 em {
    font-style: italic;
    background: var(--gradient);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
}

.hero-desc {
    font-size: 1.15rem;
    color: var(--text-muted);
    max-width: 600px;
    margin-bottom: 48px;
}

.hero-stats {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
    margin-bottom: 48px;
}

.stat-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 24px;
    text-align: center;
    transition: transform 0.3s, border-color 0.3s;
}

.stat-card:hover {
    transform: translateY(-4px);
    border-color: rgba(201, 162, 39, 0.3);
}

.stat-value {
    display: block;
    font-size: 2rem;
    font-weight: 700;
    color: var(--accent-light);
    line-height: 1;
}

.stat-unit {
    display: block;
    font-size: 0.85rem;
    color: var(--text-muted);
    margin-top: 4px;
}

.stat-label {
    display: block;
    font-size: 0.8rem;
    color: var(--text-muted);
    margin-top: 12px;
}

.hero-cta {
    display: inline-block;
    color: var(--accent-light);
    text-decoration: none;
    font-weight: 600;
    font-size: 1rem;
    padding: 12px 0;
    border-bottom: 2px solid var(--accent);
    transition: color 0.2s;
}

.hero-cta:hover { color: var(--text); }

/* SECTIONS */
.section {
    padding: 100px 0;
}

.section-alt { background: var(--bg-alt); }

.section-header {
    margin-bottom: 56px;
}

.section-num {
    display: block;
    font-size: 0.8rem;
    font-weight: 700;
    letter-spacing: 0.15em;
    color: var(--accent);
    margin-bottom: 12px;
}

.section-header h2 {
    font-family: var(--font-serif);
    font-size: clamp(2rem, 4vw, 2.75rem);
    font-weight: 700;
    margin-bottom: 12px;
}

.section-header p {
    font-size: 1.1rem;
    color: var(--text-muted);
}

/* GRID */
.grid-2 {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
}

.grid-3 {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
}

.mt { margin-top: 32px; }
.mt-sm { margin-top: 16px; }

/* CARDS */
.card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 32px;
    transition: border-color 0.3s;
}

.card:hover { border-color: rgba(255, 255, 255, 0.12); }

.card h3 {
    font-family: var(--font-serif);
    font-size: 1.35rem;
    margin-bottom: 16px;
}

.card-text {
    color: var(--text-muted);
    font-size: 0.95rem;
    margin-bottom: 20px;
}

.card-highlight {
    border-color: rgba(201, 162, 39, 0.25);
    background: linear-gradient(135deg, var(--bg-card) 0%, rgba(201, 162, 39, 0.05) 100%);
}

.source {
    font-size: 0.75rem;
    color: var(--text-muted);
    margin-top: 16px;
    opacity: 0.7;
}

/* CHARTS */
.chart-wrap {
    position: relative;
    height: 280px;
}

.chart-sm { height: 220px; }
.chart-lg { height: 360px; margin-bottom: 40px; }

/* TABLES */
.data-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 0.9rem;
}

.data-table th,
.data-table td {
    padding: 12px 16px;
    text-align: left;
    border-bottom: 1px solid var(--border);
}

.data-table th {
    color: var(--text-muted);
    font-weight: 600;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}

.data-table td { color: var(--text); }

.data-table-wide { font-size: 0.85rem; }

/* BULLET LIST */
.bullet-list {
    list-style: none;
    padding: 0;
}

.bullet-list li {
    position: relative;
    padding: 8px 0 8px 20px;
    color: var(--text-muted);
    font-size: 0.9rem;
}

.bullet-list li::before {
    content: '→';
    position: absolute;
    left: 0;
    color: var(--accent);
}

/* METRIC CARDS */
.metric-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 28px;
    text-align: center;
}

.metric-icon { font-size: 2rem; margin-bottom: 12px; }

.metric-value {
    font-size: 2rem;
    font-weight: 700;
    color: var(--accent-light);
    margin-bottom: 8px;
}

.metric-label {
    font-size: 0.85rem;
    color: var(--text-muted);
}

/* PLAYERS */
.players-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.player-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 28px;
    position: relative;
    transition: transform 0.3s, border-color 0.3s;
}

.player-card:hover {
    transform: translateY(-4px);
    border-color: rgba(201, 162, 39, 0.2);
}

.player-leader {
    border-color: rgba(201, 162, 39, 0.35);
    background: linear-gradient(135deg, var(--bg-card) 0%, rgba(201, 162, 39, 0.08) 100%);
}

.player-rank {
    position: absolute;
    top: 20px;
    right: 20px;
    font-size: 0.75rem;
    font-weight: 700;
    color: var(--accent);
    background: var(--accent-dim);
    padding: 4px 10px;
    border-radius: 6px;
}

.player-card h3 {
    font-family: var(--font-serif);
    font-size: 1.2rem;
    margin-bottom: 8px;
}

.player-share {
    font-size: 1.75rem;
    font-weight: 700;
    color: var(--accent-light);
    margin-bottom: 12px;
}

.player-card p {
    font-size: 0.85rem;
    color: var(--text-muted);
    margin-bottom: 16px;
}

.player-tags {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
}

.player-tags span {
    font-size: 0.7rem;
    padding: 4px 10px;
    background: rgba(255, 255, 255, 0.05);
    border-radius: 6px;
    color: var(--text-muted);
}

/* REACH STATS */
.reach-stats { display: flex; flex-direction: column; gap: 20px; }

.reach-item {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 8px;
    align-items: center;
}

.reach-bar {
    grid-column: 1 / -1;
    height: 8px;
    background: rgba(255, 255, 255, 0.06);
    border-radius: 4px;
    overflow: hidden;
    position: relative;
}

.reach-bar::after {
    content: '';
    position: absolute;
    left: 0;
    top: 0;
    height: 100%;
    width: var(--w);
    background: var(--gradient);
    border-radius: 4px;
    transition: width 1s ease;
}

.reach-label { font-size: 0.9rem; color: var(--text-muted); }
.reach-value { font-size: 0.9rem; font-weight: 700; color: var(--accent-light); }

/* GENERATIONS */
.generations {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.gen-card {
    background: rgba(255, 255, 255, 0.03);
    border: 1px solid var(--border);
    border-radius: var(--radius-sm);
    padding: 24px;
}

.gen-title {
    font-weight: 700;
    font-size: 1rem;
    color: var(--accent-light);
    margin-bottom: 12px;
}

.gen-fact {
    font-size: 0.9rem;
    margin-bottom: 12px;
}

.gen-genres {
    font-size: 0.8rem;
    color: var(--text-muted);
    margin-bottom: 12px;
    padding: 8px 12px;
    background: rgba(255, 255, 255, 0.03);
    border-radius: 6px;
}

.gen-note {
    font-size: 0.8rem;
    color: var(--text-muted);
    font-style: italic;
}

/* INSIGHT */
.insight-box {
    background: var(--accent-dim);
    border: 1px solid rgba(201, 162, 39, 0.25);
    border-radius: var(--radius);
    padding: 28px 32px;
}

.insight-box h4 {
    color: var(--accent-light);
    margin-bottom: 12px;
    font-size: 1rem;
}

.insight-box p {
    color: var(--text-muted);
    font-size: 0.95rem;
}

/* AD CHANNELS */
.ad-channels {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.ad-channel {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 28px;
    transition: transform 0.3s;
}

.ad-channel:hover { transform: translateY(-4px); }

.ad-channel-icon { font-size: 2rem; margin-bottom: 16px; }

.ad-channel h4 {
    font-size: 1rem;
    margin-bottom: 10px;
}

.ad-channel p {
    font-size: 0.85rem;
    color: var(--text-muted);
}

/* FEATURE ITEMS */
.feature-item {
    padding: 16px;
    background: rgba(255, 255, 255, 0.03);
    border-radius: var(--radius-sm);
}

.feature-item strong {
    display: block;
    margin-bottom: 6px;
    font-size: 0.9rem;
}

.feature-item p {
    font-size: 0.8rem;
    color: var(--text-muted);
}

/* TIMELINE */
.timeline {
    position: relative;
    padding-left: 40px;
}

.timeline::before {
    content: '';
    position: absolute;
    left: 15px;
    top: 0;
    bottom: 0;
    width: 2px;
    background: linear-gradient(180deg, var(--accent), rgba(201, 162, 39, 0.1));
}

.timeline-item {
    position: relative;
    margin-bottom: 40px;
}

.timeline-marker {
    position: absolute;
    left: -40px;
    top: 0;
    width: 32px;
    height: 32px;
    background: var(--bg-card);
    border: 2px solid var(--accent);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.55rem;
    font-weight: 700;
    color: var(--accent);
    white-space: nowrap;
    padding: 0 4px;
}

.timeline-content h4 {
    font-family: var(--font-serif);
    font-size: 1.15rem;
    margin-bottom: 8px;
}

.timeline-content p {
    color: var(--text-muted);
    font-size: 0.9rem;
}

/* CASE TAGS */
.case-tags {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin-top: 16px;
}

.case-tags span {
    font-size: 0.75rem;
    padding: 4px 12px;
    background: var(--accent-dim);
    color: var(--accent-light);
    border-radius: 6px;
}

/* PREMIERE TOOLS */
.premiere-tools {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.tool-card {
    background: rgba(255, 255, 255, 0.03);
    border-radius: var(--radius-sm);
    padding: 24px;
}

.tool-card h4 {
    color: var(--accent-light);
    margin-bottom: 16px;
    font-size: 1rem;
}

.tool-card ul {
    list-style: none;
    padding: 0;
}

.tool-card li {
    font-size: 0.85rem;
    color: var(--text-muted);
    padding: 6px 0 6px 16px;
    position: relative;
}

.tool-card li::before {
    content: '•';
    position: absolute;
    left: 0;
    color: var(--accent);
}

/* TRENDS */
.trends-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}

.trend-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 28px;
    transition: transform 0.3s, border-color 0.3s;
}

.trend-card:hover {
    transform: translateY(-4px);
    border-color: rgba(201, 162, 39, 0.2);
}

.trend-num {
    font-size: 2rem;
    font-weight: 700;
    color: rgba(201, 162, 39, 0.3);
    margin-bottom: 12px;
}

.trend-card h4 {
    font-size: 1rem;
    margin-bottom: 10px;
}

.trend-card p {
    font-size: 0.85rem;
    color: var(--text-muted);
}

/* FORECAST */
.forecast-list { display: flex; flex-direction: column; gap: 20px; }

.forecast-item {
    padding: 20px;
    background: rgba(255, 255, 255, 0.03);
    border-radius: var(--radius-sm);
    border-left: 3px solid var(--accent);
}

.forecast-year {
    display: block;
    font-weight: 700;
    color: var(--accent-light);
    margin-bottom: 8px;
    font-size: 0.9rem;
}

.forecast-item p {
    font-size: 0.9rem;
    color: var(--text-muted);
}

/* CONCLUSION */
.conclusion {
    background: linear-gradient(135deg, var(--bg-card) 0%, rgba(201, 162, 39, 0.08) 100%);
    border: 1px solid rgba(201, 162, 39, 0.2);
    border-radius: var(--radius);
    padding: 40px;
}

.conclusion h3 {
    font-family: var(--font-serif);
    font-size: 1.5rem;
    margin-bottom: 24px;
}

.conclusion-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
}

.conclusion-grid p {
    font-size: 0.95rem;
    color: var(--text-muted);
    padding-left: 16px;
    border-left: 2px solid var(--accent);
}

/* FOOTER */
.footer {
    background: var(--bg-alt);
    border-top: 1px solid var(--border);
    padding: 60px 0 32px;
}

.footer-grid {
    display: grid;
    grid-template-columns: 2fr 1fr 1fr;
    gap: 40px;
    margin-bottom: 40px;
}

.footer-logo {
    font-family: var(--font-serif);
    font-size: 1.25rem;
    font-weight: 700;
    margin-bottom: 12px;
}

.footer p, .footer li {
    font-size: 0.85rem;
    color: var(--text-muted);
}

.footer h5 {
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--text);
    margin-bottom: 16px;
}

.footer ul { list-style: none; }
.footer li { padding: 4px 0; }

.footer-bottom {
    padding-top: 24px;
    border-top: 1px solid var(--border);
    text-align: center;
}

.footer-bottom p {
    font-size: 0.8rem;
    color: var(--text-muted);
    opacity: 0.6;
}

/* ANIMATIONS */
.fade-in {
    opacity: 0;
    transform: translateY(24px);
    transition: opacity 0.6s ease, transform 0.6s ease;
}

.fade-in.visible {
    opacity: 1;
    transform: translateY(0);
}

/* RESPONSIVE */
@media (max-width: 1024px) {
    .hero-stats { grid-template-columns: repeat(2, 1fr); }
    .players-grid { grid-template-columns: repeat(2, 1fr); }
    .trends-grid { grid-template-columns: repeat(2, 1fr); }
    .generations { grid-template-columns: 1fr; }
    .premiere-tools { grid-template-columns: 1fr; }
    .conclusion-grid { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
    .nav-toggle { display: flex; }

    .nav-links {
        position: fixed;
        top: var(--nav-h);
        left: 0;
        right: 0;
        background: var(--bg);
        flex-direction: column;
        padding: 16px;
        border-bottom: 1px solid var(--border);
        transform: translateY(-120%);
        opacity: 0;
        transition: transform 0.3s, opacity 0.3s;
    }

    .nav-links.open {
        transform: translateY(0);
        opacity: 1;
    }

    .grid-2, .grid-3 { grid-template-columns: 1fr; }
    .hero-stats { grid-template-columns: 1fr 1fr; }
    .ad-channels { grid-template-columns: 1fr; }
    .players-grid { grid-template-columns: 1fr; }
    .trends-grid { grid-template-columns: 1fr; }
    .footer-grid { grid-template-columns: 1fr; }
    .section { padding: 60px 0; }
    .card { padding: 24px; }
}